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0 of 8 lessons completedYouTube Fundamentals
44:13Hey! You’ve started filming, publishing, and maybe even getting your first responses. So… what’s next?
How do you figure out which videos are working — and which ones aren’t?
Where’s the potential — or a hidden mistake?
Without analytics, YouTube becomes a guessing game.
You may feel like you did everything right — but the views just aren’t there.
Or you have views, but beyond that nothing happens.
That’s why in this lesson, we’ll look at how to read YouTube Studio data, identify weak points, and double down on what’s already working.
00:00:00 | Introduction: understanding what YouTube analytics really measure
00:00:32 | Navigating YouTube Studio data to spot what works and what doesn’t
00:00:56 | The three key metrics: click-through rate (CTR), retention, post-view actions
00:01:30 | Improving CTR: thumbnails, titles, and sparking curiosity
00:01:55 | Retention: tracking where viewers drop off and fixing content flow
00:02:27 | Post-view actions: encouraging binge-watching and using end screens
00:02:48 | Assessing why videos flop: CTR, retention, traffic sources checklist
00:03:15 | Manual A/B testing for thumbnails, titles, styles, and pacing
00:03:45 | Channel-wide analytics: subscriber growth, traffic sources, and engagement
00:04:35 | Using analytics insights to shape overall channel strategy
00:05:04 | Action steps: analyze top videos for CTR and retention, plan miniseries
00:05:35 | Conclusion: turning analytics into intentional growth strategies