Instagram Growth Hacking

In this lesson, we’ll cover how to find and analyze your target audience—and figure out exactly what they need. It’s essential to define your ideal customer early on. Knowing their pain points, fears, desires, and objections will help you create content that draws them in naturally.

00:00:00 | Introduction
00:01:21 | Importance of Audience Analysis
00:01:48 | Audience Segmentation
00:03:18 | Unaware Audience
00:04:43 | Problem-Aware Audience
00:05:38 | Active Seekers
00:06:21 | Decision Makers & Loyal Buyers
00:08:15 | Ideal Customer Profile
00:12:46 | Average & Undesirable Customers
00:15:06 | How to Research Your Audience
00:20:05 | Interview Setup
00:21:10 | Audience Structuring
00:22:01 | Customer Avatars
00:22:56 | Competitor Analysis
00:25:20 | Social Listening & Tools