Affiliate marketing: beginner

Course progress

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Shorts content analytics: how to increase conversions and find effective formats

Module 6
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Lesson 6
·
10:26

You will learn:
– which metrics matter for Shorts;
– how to analyze audience behavior;
– how to improve conversions step by step;
– analytics tools for 2025.

Time code

00:00:00 | Intro: Short content analytics overview and importance
00:00:57 | Why views alone don’t guarantee conversions
00:02:09 | Every video is an experiment focused on leads and sales
00:02:37 | Key metrics: views/reach explained with examples
00:03:56 | Click-Through Rate (CTR) on affiliate links defined
00:04:50 | How all metrics are connected and they are related to revenue
00:05:18 | YouTube Studio Analytics: overview and key stats tracked
00:06:13 | UTM tags and link tracking for precise performance data
00:06:41 | Third-party analytics tools and their roles
00:07:07 | Conclusion: trends and formats influence CTR and conversions
00:07:35 | Analyzing and interpreting analytics data: content type comparison
00:08:07 | Importance of the first 3 seconds for retention
00:09:58 | Summary: analytics as a critical tool for growth and profit

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