Affiliate Marketing: Pro

Progression du cours

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Retargeting and remarketing: how to recover lost traffic and increase conversions

Module 7
·
Leçon 6
·
8:21

You will learn:
– how to set up retargeting for affiliates;
– how to bring back lost users;
– how to increase conversions through remarketing;
– tools for automation.

Time code

00:00:00 | Intro: Retargeting and remarketing overview
00:00:56 | Retargeting vs remarketing defined
00:01:23 | Audience segments that convert best with retargeting
00:02:24 | Targeting abandoned visitors, video watchers, social media followers, app users
00:03:41 | Creating audiences within ad platforms for retargeting
00:04:05 | Using different creatives for retargeting campaigns
00:04:57 | Optimal retargeting time windows for hot and warm audiences
00:05:25 | Budget recommendations: 10-15% of main campaign budget on retargeting
00:06:21 | Key metrics to analyze: CPA, CTR, frequency, and audience fatigue
00:07:16 | Troubleshooting retargeting: pixel setup, creatives, retargeting window
00:07:47 | Lesson summary: using retargeting to recover lost traffic and increase conversions
00:08:12 | Final advice: remind warmed users to grow conversions without extra budget

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