Affiliate Marketing: Pro

Course progress

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Traffic analytics and optimization: how to identify problem areas and improve metrics

Module 7
·
Lesson 10
·
8:55

You will learn:
– which traffic metrics to analyze;
– how to identify campaign weak points;
– analytics tools for 2025;
– how to optimize costs and conversions.

Time code

00:00:00 | Intro: Traffic analytics and optimization overview
00:00:30 | Why analytics matter beyond just seeing few leads
00:01:29 | Recommended analytics tools and trackers for affiliates
00:02:26 | Interpreting CTR and analyzing funnel depth with event tracking
00:03:25 | Form issues: length, trust, and submission problems
00:03:52 | Invisible conversions due to tracking errors
00:04:18 | Normal benchmark metrics for CTR, CPM, and conversions by format
00:05:13 | Funnel conversion standards by vertical and importance of pinpointing fallout points
00:06:12 | Importance of analyzing by sub-IDs, devices, browsers, and geos
00:06:39 | Small tweaks that can improve metrics significantly: headline, landing screen, form, button
00:07:13 | Removing distractions and adding trust elements to improve conversions
00:07:40 | When to consider changing the offer due to poor performance
00:08:05 | Checking trackers, filters, and technical errors
00:08:33 | Conclusion: analytics as a crucial tool for systematic income and scaling

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